Avoiding the consumption of genetically modified, or GMO, popcorn is very easy. All anyone needs to do is eat popcorn. Simple as can be. As this post is written (August 2014) there is no GMO popcorn on store shelves nor is there any available for farmers to grow. I raise popcorn for Weaver Popcorn, and they currently have no plans to explore any biotech traits. I’m not even aware of anyone working on a GMO popcorn (remember popcorn is different from field corn, waxy corn and sweet corn).
But the fact genetically modified popcorn does not exist does not stop Orville Redenbacher, distributed by ConAgra, from using persuasive packaging to lead consumers to believe other brands might contain GMO popcorn. I’m a proponent of biotechnology, but I’m not a fan of labeling foods in a way that plays on the real or imagined fears of consumers. I know, I know. It’s only marketing, and marketers use all manner of sneaky tactics to move product. This instance just irks me enough to say something.