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Consumer Trends in the Food and Beverage Industry

The following are the key findings of the report Consumer Trends in the Food and Beverage Industry, performed by research firm Morning Consult. 

Key Insights

A quick glance at some of the most important findings

  1. Most Americans who aren’t shopping online don’t plan on doing so in the future. Sixty-five percent of consumers who say they’ve never purchased food or beverage products online say they also have no plans to in the future, regardless of advancements. Why? Most cite a general preference for shopping in person.
  2. Brand name is the most important purchasing consideration. When asked whether they would be willing to pay extra for a range of factors, brand name was the most commonly chosen option. Brand name matters most for drink products like soda and coffee. 
  3. “Fresh” is the most appealing term to label a product with, while vegan is the least. 4 Eighty-one percent of Americans say that a food or beverage product would be more appealing to them if they say “fresh” on the labels. This holds true across a wide range of demographic groups. Just 17% say ”vegan” makes a product more appealing.

To read the entire study, please visit the Morning Consult website