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Independent Expert

Carol Keiser

President, C-BAR Cattle Company, Inc. and Board Member, Truth About Trade & Technology

Carol Keiser - Long is president of C-BAR Cattle Company, Inc. which she established and currently manages operations for feeding 5,000 to 6000 head of cattle in Kansas, Nebraska, and Western Illinois. She is also president of C-ARC Enterprises, Inc. Mrs. Keiser-Long is an Agriculture Advocate at both the state and federal level. She consults and seeks out individual and corporate support for Farm Safety 4Just Kids and Children's Safety Campaign. She has served on the Board of Directors of Agriculture Future of America since 1997. Currently, Carol is chair of the USDA REE (Research, Education & Economics Renewable Energy Committee). She also represents food animal commodity producers on the National Agricultural Research, Extension, Education, and Economics Advisory Board - a primary advisory board to the US Secretary of Agriculture. She also serves as a Farm Foundation Trustee, and has served on the Steering Committee of the Future of Animal Agriculture Project - representing beef producers on the Food Safety and Animal Health Subcommittee.

In 2005, she was the first woman named to the US Premium Beef Board of Directors. She is also a member of the National Cattlemen’s Beef Association and has served on NCBA’s animal health and tax committees. She is also a professional member of the American Society of Animal Science and American Meat Science Association. Carol holds a degree in Animal Science from the U. of Illinois, a degree in Education from Greenville College and coursework in Public Finance and Government Business. In May 2008 she received the University of Illinois Distinguished Service Award. Mrs. Keiser-Long established the “Opportunities for Women in Production Agriculture and Related Areas” internship program to help young UIUC-ACES women learn more about the ag industry. This exposes young women to careers in food and agriculture as well as giving them hands on experiences.

From this Expert

Posted On: Friday, 8/09/2013 3:04 am
A: We understand this point of view, but here’s the issue. Labels are intended to clarify not confuse. Yes, in the case of GMOs, they have the potential to be very misleading. I’ve examined this topic and developed a post that may be of interest on the Truth About Trade & Technology blog, available here: Below is an excerpt which addresses your question: “The purpose of a food label is to help consumers make smart... Continue Reading
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