QGeneral Mills announced Cheerios will now have a nonGMO version. What is the GMO industrys response to this news?

General Mills announced Cheerios will now have a nonGMO version. What is the GMO industrys response to this news?

AExpert Answer

We believe food companies have the right to select the ingredients that are best for their markets, just as farmers have the right to choose the seeds that are right for their businesses.  We appreciated General Mills transparency in this regard.   General Mills did a good job explaining the change and reinforcing the safety of GMOs.  (General Mills’ statements are available online: http://blog.generalmills.com/2014/01/the-one-and-only-cheerios  and http://cheerios.com/en/Articles/cheerios-and-gmos.)  General Mills’ position on GMOs has not changed. (General Mills’ position on GMOs is available online: http://www.generalmills.com/Home/ChannelG/on_biotechnology.aspx.) This was a marketing decision.


We stand by the nutrition and safety of products containing GMO ingredients, and we support companies’ and consumers’ rights to choose non-GMO foods.  In a sense, making this new option available to consumers is consistent with our support for market-based voluntary labeling and demonstrates that the voluntary system we have in place works.  This is a good example of how food companies can voluntarily and truthfully label products and provide choices for their customers. (See other responses on the industry’s position on labeling: http://gmoanswers.com/ask/why-are-companies-against-gmo-labeling-if-its-safe-they-shouldnt-care-whether-they-have-label-it.) We believe that consumers should have factual information to make informed choices.


It might help to provide here some additional technical information.  Since the primary ingredient in Cheerios is oats, and oats are not grown from genetically modified seed, General Mills will be changing how it sources and handles two of the cereal’s minor ingredients – corn starch and sugar.  The corn starch will now be derived from conventionally bred corn, and the sugar will come from sugar cane, rather than sugar beets. 


Before the change, the corn starch and the sugar were derived from GMO crops. However, these ingredients are highly processed and one cannot tell the difference between GMO and non-GMO sugar or starch.  They are chemically the same.

Posted on August 15, 2017
  On average, the recent research that has been conducted on GMOs, on a per product basis is calculated to be an average of $130 Million (and 13 years). This is a per product average, so each product that reaches commercialization in a given year would also cost something similar to this value.   Please see below for additional helpful resources: The Cost and time involved in the discovery, development and authorization of a new plant biotechnology derived trait by Phillips... Read More
Posted on February 9, 2017
A species is defined by the ability to reproduce viable offspring, so any two plants within a species generally have the potential to cross pollinate. Like any good successful mating, it requires the union of male and female contributions at the right time, same place. So absolutely, GE crops have the potential to cross with non-GE crops of the same species—if they manage to get it on through time and space.    So the rules that apply to dogs and teenagers also apply to... Read More
Posted on August 4, 2017
GMO Answers is funded by the Council for Biotechnology Information, which is comprised of six different companies: BASF, Bayer, Dow AgroSciences, DuPont Pioneer, Monsanto Company and Syngenta. These companies are committed to the responsible development and application of plant biotechnology. GMO Answers is an initiative committed to responding to your questions about how food is grown, with a goal to make information about GMOs in the food and agriculture easier to access and understand.... Read More